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Thursday, 7 August 2008 |
Web Publishing
SocialNet.com
Managing Editor, April 2000 - February 2001
(site acquired and summarily dismantled by MatchNet, plc, in
February 2001)
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Studied member demographic data and created
appropriate "voice" for the site
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Based on user data, developed comprehensive content
strategy to drive traffic and elongate page view time on site
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Developed site member magazine and set deadline
rotation to keep fresh content appearing at regular intervals
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Hired writers, assigned stories, negotiated contracts
by assignment and by ongoing contributor relationships
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Edited copy for clarity and unified tone throughout
site to meet site objectives
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Prepared and met editorial budget
- Developed monthly opt-in newsletter content
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Developed a line of eCards for use among members
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Wrote copy for internal and external promotional t-shirts
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Edited help files and FAQs
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Researched and recommended site navigation improvements
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Developed no-budget, successful national marketing
initiatives, including viral email programs and the "Win a Date"
contest
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Script writing to highlight voice profile feature
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Created monthly member newsletter for sales and
marketing departments
WetFeet.com
Contributor, March 2000 - May 2000
Contributed several articles in professional development and law
sections. "How to Prepare Yourself for a Mid-Career Transition"
iSyndicate.com
Content Partner, 1999-2000
Syndicating "Innercourse" on the web.
Rouze.com (a division of Playboy Enterprises)
Columnist, 1999-2000
Wrote "The Big Teaze," a weekly sex humor column, for this men's site.